Integrated Strategic Support
Integrated Strategic Support means focusing on how everything in your company is affecting your clients and working to your goals. Your marketing plan is clear and you are sending the right message to your target market, but perhaps internally, your company isn’t ‘walking the walk’ and while your conversions may be satisfactory, your retention isn’t. Either way, you need to grasp a solid picture of your operations and where improvements can be made; you know you need to grow and adapt but you’re unsure of the first step. Analyzing whether your chosen platforms - web social media, advertising, PR - are complimentary, or compartmentalized and competing, is a great way to get a big picture of your entire process. We can coach alongside company leaders, or conduct an independent service audit of the entire operation, and we can produce insight, suggest next steps and lead you onto the right growth path that fits your true position in any market.
Digital Marketing Strategy
You know that Google platforms and social media matters, and mailers and advertisements in the local paper just aren’t cutting the mark. But you’re not sure how it could work for your business. Let Acorn help you identify and develop the platforms that will help you reach your clients.
Content Management
You’ve got 20,000 opt-in emails, a website, a Facebook page, an Instagram account and a blog. Great! Now, how do you keep every single one of those platforms relevant, exciting and working together? Acorn can help you devise a content management plan that will keep you organized, relevant and focused on growing your market or breaking into new ones. Whether you need help getting started or someone to flesh out the whole plan, Acorn can help.
Website CONTENT CURATION
These days, there are so many website platforms to choose from that anybody can create one. Oftentimes, business owners mistake the ability to create a website with the ability to design and populate it with relevant and compelling content. Acorn will help you decide on a design that best fits your communication needs, and will help you populate it with relevant content and visual considerations that your clients find relevant and compelling.
Market Research & Intelligence
You see an opportunity in a new market and need more research before you act. Acorn can provide detailed, bespoke original research into any industry or market of interest. From conducting primary research to hosting focus groups, Acorn will make sure you get the insight that you need to move with confidence and conviction.
Copywriting/Ghostwriting
Sometimes companies have deeper, more meaningful purpose that goes beyond the sale and touches upon educating its clients. For example, you want to write a book as means to establish your expertise, but don’t know where to start. Acorn will help you draft a book outline, or consult on the best medium for your message. If you don’t have time to write a book or article yourself, Acorn can do it for you. We can shop publishing options together and even draft a roadshow once the project is complete to make sure your work gets coverage.
Public Relations
In today’s interconnected digital world, the public relations platform is crowded and competitive. That’s why it’s important to make sure you are going above and beyond traditional media and living your values in more than print. Not only can Acorn help with traditional PR and media outreach, but we can help you garner attention on other platforms. We can craft the customers entire experience, from discovering your great product or service to purchasing it to recommending it to friends.
Operational Support
You are growing fast but not sure how to expand your operations to meet the new demand. Acorn can help you frame out your growth and construct an operational action plan that is smart and effective. If you already have a plan, Acorn can help you execute it by working alongside you or by filling a full-time position for the interim while you implement new processes.